I’ve always been curious about the experiences people have with the things we create.
What they notice. How they interact with it. How it makes them feel. And most importantly, what they take away from it.
I started my career in digital design when UI and UX were still one conversation.
We weren’t just thinking about what something looked like, but how someone moved through it and what the experience left them with.
That eventually changed what I was most interested in. Not just designing the experience, but finding the idea behind it all that made the experience worth having.
Over time, that curiosity shifted towards people too.
Building teams, shaping creatives and challenging how we work together to make better work.
It’s probably why I still ask
What if? a lot.
Outside of all that, I’m usually tinkering in the garage pulling something apart on a car, putting it back together, then convincing myself I’ve made it better.