NRL - MISSION CONTROL
Turning the biggest games in rugby league into a live content and engagement machine.
CLIENT NRL
AGENCY VML
YEAR 2018 - 2021
TITLE Creative Director
MY ROLE
I led the creative and experience direction, bringing together creative, strategy, social and production from planning through to live execution, building Mission Control into a repeatable, scalable model.
Creative Direction · Strategy · Team Leadership · Concept Development · Client Leadership · Production · Project Management
IDEA
Build Mission Control.
Bring creative, strategy, social, production and client teams together to identify moments, create around them and publish while they were still culturally relevant.