nrl_command_Centre.jpg

Layout Lite Test

NRL - MISSION CONTROL

Turning the biggest games in rugby league into a live content and engagement machine.


CLIENT NRL

AGENCY VML

YEAR 2018 - 2021

TITLE Creative Director


MY ROLE

I led the creative and experience direction, bringing together creative, strategy, social and production from planning through to live execution, building Mission Control into a repeatable, scalable model.

Creative Direction · Strategy · Team Leadership · Concept Development · Client Leadership · Production · Project Management


IDEA

Build Mission Control.

Bring creative, strategy, social, production and client teams together to identify moments, create around them and publish while they were still culturally relevant.

nrl_command_Centre.jpg
141243N_1.jpg