A collection of real world, digital experiential work

ASICS Run With Me

Concept and ideation, UX and visual design

We knew runners can spend months training in isolation, and we found this gruelling regimen had an effect not just on the athletes, but on those closest to them. Our concept aimed to reduce this impact by bringing the athletes and their supporters together to provide encouragement when it was needed the most, while also maximising ASICS’ key sponsorship of the 2011 Gold Coast Marathon.

Our execution employed the technological innovation for which ASICS was famed, to put supporters inside the race no matter where in the world they were. This was achieved by using the runners’ RFID timing chip to connect their runs with Facebook. This allowed them to automatically post pre-written messages for their networks to enjoy, along with distance run/remaining, live timing, and location data plotted on Google Maps, at checkpoints throughout the race. Similarly, friends and loved ones were able to upload videos of support, which were triggered and played as runners approached giant screens along the course.

SKINS QuickFit Station

Concept and ideation, UX and visual design

SKINS have a large, global footprint and were first to market (and dominate) with performance “SKINS” but now face an ever increasing bombardment of competitors entering the market with similar product at much lower prices.

So we were challenged to create a digital installation in-stores to help fit, educate and differentiate the skins premium position compared to the multitude of other brands now sitting beside them.

To create a Quick Fit Station that could automatically fit you with the perfect pair of skins via an array of high-tech sensors, and then provide an engaging brand experience to showcase the SKINS differentiation, features and product benefits to customers in-store, while ensuring that we stand out from our competitors.

Vivid We See Saw

Concept and ideation

Digital Christmas Card - Reindeer Races

Concept and ideation