Taurex

Role

Brand strategy, concept and design, creative direction, brand owner

Challenge

DIJGTAL was challenged with taking an existing Forex trading brand, Zenfinex, and turning it into a globally know brand identity suitable for engaging with a younger audience of traders wanting a fresh approach to the established brands off.

 Idea

We started by leaning on insights and data from traders across 5 continents and 8 languages, to develop a brand that not only looked the part, but felt safe and established for users to trust their finances with! A vision, mission and brand pillars were established to anchor the beginnings of the brand, before an exhaustive process of finding a suitable name was undertaken to truely make the brand stand out, and stick in peoples mind.

The logo and brand identity were further developed to deliver on a brand experience that not only felt new, exciting and fresh in the market, but something people would easily remember time and time again.