MaximBet

Role

Creative direction, campaign concepts, brand owner

Challenge

The challenge was to bring the MaximBet brand to life, ensuring it will be the preferred home for players by empowering them to unlock unrivalled experiences both online and in real life. To do this successfully, we had to develop a brand that established its own path in a crowded industry full of sameness.

The solution

• Development of brand strategy, vision, mission and TOV

• Designed the complete brand identity from the ground up, followed by comprehensive brand guidelines to be used by a global team

• Prepared and executed the go-to-market strategy

• Ongoing marketing, experiential and event strategy and planning

• Ongoing brand management and optimisations based on user data, feedback and the competitive market